You’re busy and don’t have the time or budget to get a designer up to speed.

Maybe you need someone to take the social media mystery off your hands, a brand refresh, or simply a new brochure. With more than 20 years of experience managing education, government, non-profit programs, I’ve seen (and solved!) challenges like yours.

You work hard every day to create a meaningful connection with your clients, customers, volunteers, citizens and donors within complex organizations. That’s why I’m passionate about finding that sweet spot between creating designs that delight and visuals that deliver.


From strategy to implementation, I’ll make sure our results are actually meeting your goals. You’ll have every number needed to know what’s working and why, and together we’ll adjust real-time so you always stay on the right track.


  • Logo design

  • Brand guidelines

  • Messaging + collateral


  • Audit of current websites

  • Local + national SEO

  • Monthly reporting


  • Setup + strategy

  • Community management

  • Posting + reporting

Photo + Video

  • Promotional

  • Content

  • Cultural


  • Website design

  • Landing pages

  • Website management


  • Google + social media

  • Integrated print + digital

  • Monthly reporting


I’ve been a manager with very big dreams and very little budget, working with designers who create pretty but not effective visuals. I’ve also been a small business owner with too many marketing ideas and no actual results. Your time and money are simply too valuable to keep guessing at how to engage your audience. I ask strategic questions up front to ensure that your efforts are fully integrated for measurable results.

Here’s the process:

Step 1: Plan

I’ll take the time up front to get to know your organization’s culture and goals. Together, we’ll put together a rock-solid plan that saves you valuable time later on.

Step 2: Design

With our plan in hand, I’ll create beautiful and effective visual assets that will engage, inform, and inspire your audience to take action.

Step 3: Grow

I’ll adjust our strategies and campaigns as needed in real-time to help meet your goals and objectives. You’ll always know what’s working and why.

Shelly made our annual conference a breeze with her savvy marketing and social media skills.  We appreciate her thoughtful, creative, and individualized approach to online engagement throughout the entire event. We can’t wait to work with her again for our conference next year!
— Jenna Geracitano, OWHE Board Memeber