Design thinking
for small business owners.

A seven step campaign planning process for small businesses. Includes 28 and 90 day timeline templates, a one page creative brief, budget and measurement…

Practical small business guide: five steps to craft and validate a defensible brand positioning statement, with templates and identity work.

Build Instagram content pillars with plug and play templates, a planning matrix, and a 30 day experiment you can run alone.

Create a one page campaign brief teams will actually use. Includes a copyable example, a 5 step co creation workflow to cut review rounds, and KPI…

Practical lead magnet ideas for small businesses, with a one-day build plan, funnel-stage examples, and CRO-backed tests to help you boost opt-ins.

Run a 10 item brand consistency audit for small businesses in 30–60 minutes. Use the scorecard and checklist to find and fix channel drift quickly.

An evidence first guide for small businesses: prioritize color fit, pick saturation and brightness first, follow a 7 step brief, and meet WCAG contrast…

Track five website KPIs that predict revenue, build a one page measurement plan, and use a starter dashboard tailored for service based small businesses.

Map where your logo appears, then build only the variations those placements require. Vendor ready files, trademark basics, and budgeting guidance.